MacLean & Bruce

Privacy policy

Last updated 7 November 2026

This policy explains what personal information we collect, why we use it, who we share it with and the choices you have. We keep it short and plain. If anything is unclear, please write to us at info@macleanandbruce.com.

Who we are

MacLean & Bruce Limited is a company registered in Scotland (number SC450922), with its registered office at Waggon House, Waggon Road, Dunfermline, Fife KY11 3HF. We are responsible for the personal information described here.

What we collect and why

When	What we collect	Why, and our legal basis
You enquire	Your name, email address, phone number and anything you tell us about your plans	To reply and to prepare a proposal. This is a step you ask us to take before a contract, and in our legitimate interest in answering enquiries.
You book a journey	The names and contact details of those travelling, dates, and where needed passport details, dietary requirements and any access or medical needs you choose to share	To arrange and deliver your journey, under our contract with you. We use health or medical details only with your explicit consent, and only to look after you.
You buy, own or ask about a cask	Your name, contact details and the records of your cask	To provide the service you ask for, under our contract with you, and to keep the records the law requires.
You download a guide or join our mailing list	Your name and email address	To send you the guide and, where you have agreed, occasional emails from us. This is based on your consent, and every email has an unsubscribe link.
You visit the website	How the site is used, through Google Analytics cookies, only if you accept them	To understand which pages are useful and improve the site. This is based on your consent.
You send a form	Information Google reCAPTCHA uses to tell people from automated programs	To protect our forms from spam, in our legitimate interest in keeping the site secure.

Who we share it with

We do not sell personal information. We share it only where needed:

The people who deliver your journey, such as hotels, drivers, guides, distilleries, venues and transport providers. Each receives only what it needs.
Service providers who run our systems on our behalf: Webflow (website and forms), Campaign Monitor (email), HubSpot (customer records), Microsoft 365 (email and documents) and Google (Analytics and reCAPTCHA).
Professional advisers, such as our accountants, and authorities where the law requires it.

Some of these providers store information outside the UK, including in the United States. Where they do, the transfer is protected by UK adequacy regulations or by contractual safeguards approved under UK law.

How long we keep it

Enquiries that do not lead to a booking: up to two years after we were last in touch.
Booking, cask and payment records: six years after the end of the financial year they relate to, as tax law requires.
Mailing list: until you unsubscribe.
Website analytics: up to 14 months.

Cookies

We set Google Analytics cookies only if you accept them in the banner shown on your first visit. If you decline, none are set. You can change your choice at any time using the Cookie settings link at the foot of every page. If you play a video on the site, YouTube may set its own cookies.

Your rights

You can ask us to:

tell you what personal information we hold about you and give you a copy
correct anything that is wrong
delete your information, or restrict how we use it
stop using it for a purpose you object to, including any marketing
send it to you or another organisation in a common format

Where we rely on your consent, you can withdraw it at any time. Write to info@macleanandbruce.com and we will reply within one month.

If you are unhappy with how we have handled your information, please tell us first so we can put it right. You also have the right to complain to the Information Commissioner’s Office at ico.org.uk or on 0303 123 1113.

Changes to this policy

We will update this page if the way we use personal information changes, and show the date of the latest version at the top.